By Tom Peterson Perhaps Thomas Edison’s greatest invention was to set up an entire company that systematically tinkered and tested. At its peak, his industrial research lab in Menlo Park, New Jersey, employed more than 50 workers who tested and tried things on a large scale. For example, while Edison didn’t invent the […]
The 3-minute trailer for the Rio 2016 Paralympic Games.
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” — Mark Twain From bold goal to strategic plan It’s remarkable how many organizations don’t have a plan. You may be mixed about strategic plans. […]
By Tom Peterson This morning’s headline: Solar-powered plane completes round-the-world journey Do you have an ambitious goal for your life? Does your cause have one? If you do and you faithfully pursue it, it will change your life, or that of your organization. Most do-good organizations don’t have an audacious goal. Instead, they do […]
Click HERE or on the image for a free pdf E-Chapter, Brand Your Cause. Each year thousands, if not millions, will come into contact with your group. They may catch 60 seconds on the local news, see a magazine article or a friend’s Face- book like. They may glimpse it on […]
“The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach. It isn’t a calamity to die with dreams unfulfilled, but it is a calamity not to dream. It is not a disgrace not to reach the stars, but it is a disgrace […]
The German relief agency MISEROR‘s new campaign asks people to swipe their credit card for a 2 Euro donation. They then get an instant sense of how their gift can help. Make donating an interesting experience.
By Tom Peterson From his Los Angeles podcasting garage Marc Maron recently interviewed President Barack Obama. “When I ran in 2008 there were those posters out there: ‘Hope’ and ‘Change,’” Obama said. “Those are capturing aspirations about where we should be going—a society that’s more just, a society that’s more equal, […]
By Tom Peterson Years ago, waiting with my younger son in the elementary school auditorium for the holiday program to begin, I ask what he learned in school that day. “VCCV,” he says. “VCCV? What’s that?” You know, Vowel, Consonant, Consonant, Vowel. He looks at a banner on the auditorium wall that reads […]
What could possibly go wrong? The cobra effect The colonial British overlord in charge of Delhi, India, wanted to rid the area of venomous snakes so he offered a bounty for each cobra killed. Everything has side effects: the medicines we take, the products we use— and an edict about deadly snakes. […]