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Author Archive | Tom Peterson

People of Heart

      By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]

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Can 26 lead soldiers conquer the world?

  “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]

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The Power of Stories

          By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]

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Marketing Mix: the 4 P’s

        By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]

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The many hats of world changers

  By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]

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