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80/20 Rule, use the Law of the Vital Few for greater impact

      You’ve already know about the 80/20 rule so this is a reminder—because four-out-of-five times it will help you focus on what’s important. In 1906 economist Vilfredo Pareto was studying land ownership in Italy and found that 20 percent of the people owned 80 percent of the land. The remaining 80 percent of […]

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Branding Heifer International

By Tom Peterson Not too often, but occasionally a nonprofit should re-think its brand. Brands are so much more than logos and words. Here’s my best recollection about one such endeavor: the rebranding of Heifer. The challenge Heifers for Relief started out sending ships full of dairy cows and other farm animals to the countries […]

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