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Branding Heifer International

By Tom Peterson Not too often, but occasionally a nonprofit should re-think its brand. Brands are so much more than logos and words. Here’s my best recollection about one such endeavor: the rebranding of Heifer. The challenge Heifers for Relief started out sending ships full of dairy cows and other farm animals to the countries […]

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thunderhead works

Know your Purpose in Life

        “The two most important days in your life are the day you are born and the day you find out why.” —Mark Twain By Tom Peterson What’s your purpose in life? Do you know? Hear the words of Benjamin Mays: The tragedy of life doesn’t lie in not reaching your goal. […]

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daily rituals, currey

Daily Rituals Can Get Stuff Done

  By Tom Peterson My daily ritual usually includes a little reading from some nonfiction book. The genre wanders: social change, business or marketing, psychology, history, biography, spirituality and so on. I just finished the book Daily Rituals by Mason Currey. “Nearly every weekday morning for a year and a half,” he says, “I got […]

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pomodoro at panera with pandora

Pomodoros at Panera with Pandora

      By Tom Peterson To get ready for the new year, I started with two Pomodoros at Panera listening to Pandora. By time the holidays are over, I’ve usually taken stock of the past year and written down what I’d like to do in the next. (A few pages from the journals on […]

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Learn New Tricks

      By Tom Peterson You can learn new tricks. As a young man, Albert Schweitzer made big marks in several fields. He was a renowned organist and an expert on Bach. He had earned a doctorate in philosophy and another in theology and had written a book that turned contemporary theological thinking on […]

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