Singing hamsters, cats and bulldogs that nudge us sign up for Obamacare. A plastic bottle with a big dream. A less than perfect parent on an outing. These are the stars of very short films that encourage us to behave a bit differently. And March ADness 2014 from the Ad Council offers a nice variety of entertainment/nudge. Watch all eight and vote for your favorite. Think of it not as a distraction from what you should be doing, but as research for how you’ll message your own cause.
The Ad Council, of course, is a non-profit “that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public.”
On a subject related to singing tabbies, and the fact that one-in-six Americans still don’t have health coverage: You may not have yet seen the important (droning?) discussion with Zack Galifianikas and President Obama on Between Two Ferns.