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The Yin and Yang of Growing Your Cause

      The Yin and Yang of Growing Your Cause: Incremental Improvement and Breakthrough The best way to grow your nonprofit or cause is to do two seemingly opposite things at once. First, incrementally improve the things— the programs, revenue streams, branding, public relations—that are already working well. Or at least seem to have […]

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Aspiration Marketing

        By Tom Peterson  From his Los Angeles podcasting garage Marc Maron recently interviewed President Barack Obama. “When I ran in 2008 there were those posters out there: ‘Hope’ and ‘Change,’” Obama said. “Those are capturing aspirations about where we should be going—a society that’s more just, a society that’s more equal, […]

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Branding Heifer International

By Tom Peterson Not too often, but occasionally a nonprofit should re-think its brand. Brands are so much more than logos and words. Here’s my best recollection about one such endeavor: the rebranding of Heifer. The challenge Heifers for Relief started out sending ships full of dairy cows and other farm animals to the countries […]

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STAR: Something They’ll Always Remember

      Nancy Duarte has worked on thousands of presentations, most notably Al Gore’s An Inconvenient Truth. In her book Resonate she draws on the speeches of Joseph Campbell, Martin Luther King, Martha Graham, Abraham Lincoln and Steve Jobs to show what makes a presentation powerful and compelling. Duarte tells us to drive home our big idea with a STAR (Something They’ll […]

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Ads that Matter

Bored Panda has collected “40 of the Most Powerful Social Issue Ads That’ll Make You Stop and Think.” See all 40 images here. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. […]

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