What do I get for helping your cause? Maybe it’s a cool holiday present. Maybe it’s a chance to win an iPad in a raffle. Maybe it’s a chance to rub shoulders with some local celebrities at a gala.
Marketing folks talk about benefit exchange: what do I give you, and what do you give me? If you ask for funds, you should be appealing to your audience’s needs. If you want someone to behave differently, how is that good news for them?
What if your goal is to help people be healthier? There’s a great example today on Katya’s Non-Profit Marketing Blog on how to get people to take the stairs instead of the escalator.
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