Advertising for a Cause. I’m adding to my blog roll the website Osocio, which highlights the “best of non-profit advertising and marketing for social causes.” The most recent entry is this video encouraging viewers to let Intercontinental know that building a luxury hotel in occupied Tibet is uncool.
Looking to the Future. Fast Company compiles 10 Ideas Driving The Future Of Social Entrepreneurship (drawing on Skoll World Forum presenters). Predictions include accelerating change, scaling through collaboration and collapsing silos. And John Bare, writing for CNN, illustrates the blurring of nonprofit and entrepreneurship in his piece Millennials Will Reinvent Charity. One example: With Kiva Zip‘s “person-to-person lending,” says Bare, “Tommy in West Helena, Arkansas, sought a loan to expand his barbecue and catfish restaurant. Tracy in Pittsburgh is seeking a loan to move her home hair salon into a commercial space. She expects expansion to create three or four jobs.” He concludes that we should “expect millennials to keep blurring the lines.”
So I’m doing her tip number three, “Riff off Something New from Someone Else,” by highlighting Kivi Leroux-Miller’s post and new book: Content Marketing for Nonprofits. I use her excellent Nonprofit Marketing Guide as a text in my class at the Clinton School of Public Service.
“As I have said, the first thing is to be honest with yourself. You can never have an impact on society if you have not changed yourself… Great peacemakers are all people of integrity, of honesty, but humility.” — Nelson Mandela