Simple yet creative campaigns can bring viral attention to a cause. This video spotlights people waiting for organs — in this case, a 27-year-old dialysis patient who’s waited for a kidney for seven years. Watch (on AdLibbing) other winners of the Cannes Lions Charity Awards, including homeless people giving the weather forecast.
Another powerful campaign, this time in print, uses ambigrams that express cries for help when seen upside down, to draw attention to those struggling with depression.
In a burst of refreshing transparency the folks at Games for Change (via Dowser) share the first round of What We Did Right, What We Did Wrong in developing and launching game Half the Sky.
Finally, two lists: From Fast Company, 10 ideas driving the future of social entrepreneurship. From Food Tank, 12 musicians promoting the food movement.
“Go confidently in the direction of your dreams. Live the life you have imagined.” — Henry David Thoreau
If you see something that begs for a wider audience, please let Tom Peterson know: email@example.com