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Archive | Nonprofit How-to

The Yin and Yang of Growing Your Cause

      The Yin and Yang of Growing Your Cause: Incremental Improvement and Breakthrough The best way to grow your nonprofit or cause is to do two seemingly opposite things at once. First, incrementally improve the things— the programs, revenue streams, branding, public relations—that are already working well. Or at least seem to have […]

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Let your curiosity go wild!

“I have no special talents. I am only passionately curious.” — Albert Einstein By Tom Peterson The “rover” we earthlings sent to explore the next planet over was named through a contest by sixth-grader Clara Ma: Curiosity. But it was seven thousand adults who spent five years to make the mission happen. The $2.5 billion […]

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An Ambitious Goal will Transform the World (and Yourself)

  By Tom Peterson This morning’s headline: Solar-powered plane completes round-the-world journey Do you have an ambitious goal for your life? Does your cause have one? If you do and you faithfully pursue it, it will change your life, or that of your organization. Most do-good organizations don’t have an audacious goal. Instead, they do […]

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Aspiration Marketing

        By Tom Peterson  From his Los Angeles podcasting garage Marc Maron recently interviewed President Barack Obama. “When I ran in 2008 there were those posters out there: ‘Hope’ and ‘Change,’” Obama said. “Those are capturing aspirations about where we should be going—a society that’s more just, a society that’s more equal, […]

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Spread ideas that work

      By Tom Peterson Inspired in 2002 by frequent electricity blackouts, Brazilian mechanic Alfredo Moser thought up a simple technology that’s literally a brilliant idea. Just fill a clear plastic soda bottle with water (add bleach to prevent algae clouding), cut a hole in the roof of the house and snugly place the […]

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