By Tom Peterson In 2011 Artist Candy Chang used her creative powers to connect her New Orleans neighbors to their own dreams and to each other. Dealing with depression related to the unexpected death of a loved one caused Chang to reflect on what really matters in life. She turned the side of an abandoned […]
Archive | nonprofit marketing
CoAction: Free money for nonprofit missions
Be a hero! Save your nonprofit a big chunk of change. Year after year. Okay, this is going to sound like an ad. But there’s no down side. Only winners, including the cause you’re working on! Here’s the easiest way to save funds your nonprofit won’t have to raise. And it’s […]
Strategic Partners for Social Change
By Tom Peterson “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”— Charles Darwin Save the Crabs. Then Eat ‘Em! A recent news item gave me reason to cheer: a study found that the Chesapeake Bay dead zones are coming […]
A Crowdfunding Ask
Through the explosion of crowdfunding nonprofits and others have found a new way to ask for help. An alternative to traditional financing, it allows you to raise money for a new venture or project from many people in a short time. Some crowdfunding takes place at an event but most is through […]
Ask Supporters to Help
Every so often some nonprofit hits the news because of a breakthrough supporter-driven campaign. With the Kony 2012 campaign-turned-phenomenon the organization Invisible Children asked its supporters to bring attention to war criminal Joseph Kony and thus aid in his capture. In 2014 the ALS ice bucket challenge became a viral social media […]