Seth Godin: Lizard Brain and Shipping

Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.

You get a really good idea. That’s the first step. But we all get good ideas — how do we turn them into reality? That’s where Shipping comes in. That’s what Seth Godin calls it: getting it out the door. But, he says, our Lizard Brains conspire to keep us from shipping. Watch the whole drama from a 99 Percent conference held by Behance.