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Mind Mapping for people changing the world

        Mind Mapping, Part 2 To read Part 1 “Mind Maps: who, what when to use them” click HERE. By Tom Peterson Visually outlining through mind maps opens up creativity and helps you see structures and connections in fresh ways. It’s great for tasks like understanding complex issues or starting new enterprises. […]

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10 ways to reframe problems… rather, challenges

By Tom Peterson The mere formulation of a problem is far more essential than its solution, which may be merely a matter of mathematical or experimental skills. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science.” — Albert Einstein. Before you […]

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Reframe the problem, what are you really trying to accomplish?

By Tom Peterson Coming up with a great solution to the wrong problem may feel good at the time but it can send you down a rabbit trail that wastes time and energy. Instead of spinning your wheels on the wrong question, you can get better solutions if you reframe the problem. Thomas Wedell-Wedellsborg’s article […]

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Target audience: Focus your communications efforts

      By Tom Peterson  Who is your target audience? Each student in my class—marketing for nonprofits and social change at the Clinton School of Public Service—creates a marketing plan for a real organization. They work on it all semester. As the weeks progress we go over their work, and almost every year, no […]

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