Alexis Ohanian, co-founder of Reddit, talks about the flip side of make the world better — make it suck less.
Tag Archives | nonprofit marketing
What does the color of your brand say about your organization? This infographic from The Logo Company may come in handy when you re-think your logo or develop a new program.
Nonprofit Marketing What do you do when you’ve got a really slamming headache? A few years ago, I read a column in Fast Company by Dan and Chip Heath, Turning Vitamins into Aspirins: Consumers and the Felt Need. “If entrepreneurs want to succeed, as venture capitalists like to say, they’d better be selling […]
By Stephen Bailey Engaging Millennials? Be creative! Millennials are people born between (loosely) 1980 and 2000 (so now they’re between 14 and 33). Also called Generation Y, they’re the children of the baby boomers. If your organization wants to involve them, you may learn from a couple of web sites at Washington University (WashU) in […]
The winners of the DoGooder Video Awards for 2013 have been announced. The annual awards are presented by See3 Communications, YouTube and the Nonprofit Technology Network and sponsored by Cisco. If you’re thinking about creating a video for your cause, the starting point would be YouTube’s Playbook Guide for Nonprofits. Finally, here’s a post on the awards […]
By Ray White I was working at my desk when a caller, seemingly casually, asked some general questions about Heifer International, where I was a nonprofit public relations director. I answered her questions and told a couple of anecdotes about families in Africa—people I had met personally—whose lives changed after Heifer had given […]
By Chris Talbott It’s frequently asserted in conference rooms and casual conversation that a nonprofit celebrity supporter is some sort of silver bullet that will propel an organization towards its fundraising and brand awareness targets. We could all point to celebrity-cause pairings that look like a match made in heaven. But people seldom consider the […]
As I mentioned last week, I’ve used two excellent books in my nonprofit marketing class at the Clinton School of Public Service. If you’re responsible for this area in your organization, you should read both. The second is The Nonprofit Marketing Guide by Kivi Leroux Miller. The book grew out of a […]
For five years I’ve taught a class on Nonprofit Marketing at the Clinton School of Public Service in Little Rock. And every year, it’s one of the most rewarding things I do—because of the students. Besides their brilliance, they’re motivated to serve and improve their world. In fact, when they come […]
Does your nonprofit have a special cause that needs attention? Is there something you’d like to get people to do? How could you use a simple bench to get the word out? Blogger Syed Balkhi (List 25) has compiled 25 Incredibly Creative Bench Ads. Some clever folk found ways to talk about global warming, human […]