Simple yet creative campaigns can bring viral attention to a cause. This video spotlights people waiting for organs — in this case, a 27-year-old dialysis patient who’s waited for a kidney for seven years.
Tag Archives | social marketing
Green Eggs and Messaging
Marketing expert Roy Williamsrecounts being told by a friend: I’m sending you the best book ever written on selling. Williams couldn’t wait, and when the FedEx package arrived, he told his assistant he was taking the afternoon to read.
Coke takes on Obesity…. REALLY?
First, a confession/disclosure: I buy from these folks. I’ve got some of their product in my home right now! Now, if you’re trying to tell the customer or donor a story about your product, about your organization, the most important thing is truth. That’s why a new PR campaign—from the folks who drown the world in […]
Musical Stairs
What do I get for helping your cause? Maybe it’s a cool holiday present. Maybe it’s a chance to win an iPad in a raffle. Maybe it’s a chance to rub shoulders with some local celebrities at a gala. Marketing folks talk about benefit exchange: what do I give you, and what do you give […]
Save the Crabs. Then Eat ‘Em!
This week I saw a news item that gave me reason to cheer: a study finds that the Chesapeake Bay dead zones are coming back to life. This was done by reducing the fertilizer, animal waste and other pollutants. There is a wonderful and creative campaign to get people around the Chesapeake Bay to change […]