Simple yet creative campaigns can bring viral attention to a cause. This video spotlights people waiting for organs — in this case, a 27-year-old dialysis patient who’s waited for a kidney for seven years.
Tag Archives | social marketing
Marketing expert Roy Williamsrecounts being told by a friend: I’m sending you the best book ever written on selling. Williams couldn’t wait, and when the FedEx package arrived, he told his assistant he was taking the afternoon to read.
First, a confession/disclosure: I buy from these folks. I’ve got some of their product in my home right now! Now, if you’re trying to tell the customer or donor a story about your product, about your organization, the most important thing is truth. That’s why a new PR campaign—from the folks who drown the world in […]
What do I get for helping your cause? Maybe it’s a cool holiday present. Maybe it’s a chance to win an iPad in a raffle. Maybe it’s a chance to rub shoulders with some local celebrities at a gala. Marketing folks talk about benefit exchange: what do I give you, and what do you give […]
This week I saw a news item that gave me reason to cheer: a study finds that the Chesapeake Bay dead zones are coming back to life. This was done by reducing the fertilizer, animal waste and other pollutants. There is a wonderful and creative campaign to get people around the Chesapeake Bay to change […]