Marketing expert Roy Williamsrecounts being told by a friend: I’m sending you the best book ever written on selling. Williams couldn’t wait, and when the FedEx package arrived, he told his assistant he was taking the afternoon to read.
Archive | Nonprofit How-to
Nonprofit Marketing with Aspirins
Nonprofit Marketing What do you do when you’ve got a really slamming headache? A few years ago, I read a column in Fast Company by Dan and Chip Heath, Turning Vitamins into Aspirins: Consumers and the Felt Need. “If entrepreneurs want to succeed, as venture capitalists like to say, they’d better be selling […]
Manage Your Day-to-Day
Everybody’s abuzz about the new book, Manage Your Day-to-Day, by the folks at 99U. The subtitle—build your routine, find your focus & sharpen your creative mind—pretty much describes the insides. For those of us drawn, for whatever reasons, to the productivity, self-help, get-creative, work-smarter books, this one hums. It’s succinct. Editor Joycelyn […]
The Wow Project!
This morning I went to see (again) a Wow Project in the backyard of my friend Gerald. It’s a long winding garden path of stone walls, trees, fountains and surprises. He started it 16 years ago as a “creative expression, more than anything else,” he told me. In contrast with a typical (mediocre) […]
The Other Rules for Scrabble and Nonprofits
In managing organizations, there are official rules and there are the other rules. The official rules that come in the Scrabble game box tell you how many tiles to draw, that play passes to the left, what “triple letter score” means. How the game works. Without them you couldn’t play. […]
Social Change: Find Strategic Partners
Social Change “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”— Charles Darwin Seven years ago Methodist Le Bonheur Healthcare in the heart of Memphis struggled with how to bring better health to the underserved. Their first thoughts were, who […]
Engaging Millennials
By Stephen Bailey Engaging Millennials? Be creative! Millennials are people born between (loosely) 1980 and 2000 (so now they’re between 14 and 33). Also called Generation Y, they’re the children of the baby boomers. If your organization wants to involve them, you may learn from a couple of web sites at Washington University (WashU) in […]
Turn Your Nonprofit Brand into a Powerful Place
Nonprofit Brand as Place Quit reading this and take a minute to think of an actual place that means a great deal to you—where you are energized or nourished. Is there a park, a coffee shop, a certain neighborhood or street, a section along a river? Hey, you’re […]
Nonprofit Helps: Videos, Power of Ideas
The winners of the DoGooder Video Awards for 2013 have been announced. The annual awards are presented by See3 Communications, YouTube and the Nonprofit Technology Network and sponsored by Cisco. If you’re thinking about creating a video for your cause, the starting point would be YouTube’s Playbook Guide for Nonprofits. Finally, here’s a post on the awards […]
Nonprofit Public Relations a How-to
By Ray White I was working at my desk when a caller, seemingly casually, asked some general questions about Heifer International, where I was a nonprofit public relations director. I answered her questions and told a couple of anecdotes about families in Africa—people I had met personally—whose lives changed after Heifer had given […]