Journalist and social activist Dorothy Day, along with Peter Maurin, started the newspaper The Catholic Worker in 1933. It sold it for a penny a copy, which still the price. With writers such as Thomas Merton and Daniel Berrigan the paper connected the church’s teachings with social justice issues, as it […]
Archive | Social Change
Imperfect heroes: they all have flaws
By Tom Peterson Last week Cambridge, Mass., elementary school librarian Liz Phipps Soeiro returned 10 Dr. Seuss books to Melania Trump. To mark National Read a Book Day, the first lady had sent a set of books to one school in each state. Phipps Soeiro wrote the first lady that while she […]
Mind Mapping for people changing the world
Mind Mapping, Part 2 To read Part 1 “Mind Maps: who, what when to use them” click HERE. By Tom Peterson Visually outlining through mind maps opens up creativity and helps you see structures and connections in fresh ways. It’s great for tasks like understanding complex issues or starting new enterprises. […]
Mind Maps: when, why, how… to use them
By Tom Peterson Although we’re rarely conscious of it we use maps all the time. Every day we use mental maps to navigate the rooms of our home, get to school and work. Maps teach us as children about our strange and wonderful world—green is vegetation, tan is desert, bumps are mountains. And we learn […]
Reframe the problem, what are you really trying to accomplish?
By Tom Peterson Coming up with a great solution to the wrong problem may feel good at the time but it can send you down a rabbit trail that wastes time and energy. Instead of spinning your wheels on the wrong question, you can get better solutions if you reframe the problem. Thomas Wedell-Wedellsborg’s article […]
Create a better solution
By Tom Peterson “Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” […]
Target audience: Focus your communications efforts
By Tom Peterson Who is your target audience? Each student in my class—marketing for nonprofits and social change at the Clinton School of Public Service—creates a marketing plan for a real organization. They work on it all semester. As the weeks progress we go over their work, and almost every year, no […]
Marketing Exchange: What they really need
By Tom Peterson What I really need… or want! One day driving on a busy street in my neighborhood I noticed little girl and boy in their yard holding up signs, flagging down cars. A few adults sat in lawn chairs watching and laughing. I was about to keep going when I realized what was […]
Restart, reboot a for a fresh beginning
“You’re under no obligation to be the same person you were 5 minutes ago.” – Alan Watts By Tom Peterson Do you feel stuck, that things just aren’t working? It may be that you simply need some time off to get some distance. You may want to talk through your goals and dreams […]
Haircutters who also have your back!
By Tom Peterson Beginning this month, licensed barbers, stylists and other beauty professionals in Illinois are required to take a one-hour training to help them recognize signs of domestic violence. Over time they will take further courses. While they aren’t required to report suspected cases they can now point victims to resources that […]