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Thunderhead Works

Good Ideas Have Lonely Childhoods

            In his short book, Ignore Everybody, Hugh Macleod says that good ideas have lonely childhoods. Good ideas alter the power balance in relationships. That is why good ideas are always initially resisted. The good news is, creating an idea or brand that fights the Powers That Be can be a lot […]

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Seth Godin: Lizard Brain and Shipping

Seth Godin: Quieting the Lizard Brain from 99% on Vimeo. You get a really good idea. That’s the first step. But we all get good ideas — how do we turn them into reality? That’s where Shipping comes in. That’s what Seth Godin calls it: getting it out the door. But, he says, our Lizard […]

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