For five years I’ve taught a class on Nonprofit Marketing at the Clinton School of Public Service in Little Rock. And every year, it’s one of the most rewarding things I do—because of the students. Besides their brilliance, they’re motivated to serve and improve their world. In fact, when they come […]
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Musical Stairs
What do I get for helping your cause? Maybe it’s a cool holiday present. Maybe it’s a chance to win an iPad in a raffle. Maybe it’s a chance to rub shoulders with some local celebrities at a gala. Marketing folks talk about benefit exchange: what do I give you, and what do you give […]