As I mentioned last week, I’ve used two excellent books in my nonprofit marketing class at the Clinton School of Public Service. If you’re responsible for this area in your organization, you should read both. The second is The Nonprofit Marketing Guide by Kivi Leroux Miller. The book grew out of a […]
First, a confession/disclosure: I buy from these folks. I’ve got some of their product in my home right now! Now, if you’re trying to tell the customer or donor a story about your product, about your organization, the most important thing is truth. That’s why a new PR campaign—from the folks who drown the world in […]
With one in three Americans obese, we need help from every quarter to get back to great health. So thank you, Good Magazine and UC Berkeley, for hosting a contest to redesign the nutrition label so that it’s actually helpful. Because the FDA is redoing the labels after 20 years, maybe they’ll find some inspiration from […]
I’ve never bought a lottery ticket, but I might now. But here’s a lottery that could help us save the planet: Read Helene Gallis’ piece for Worldwatch about a successful Bangalore, India, project where each kilometer passengers travel on the city bus ups their chances of winning a prize. It’s a great incentive for decreasing […]
