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Lexicon of Sustainability

With one delicious bite  of  a local peach from your farmers market you can take part in the still rapidly growing food movement. Farmers markets continue to multiply — from 350 in the seventies to more than 7,000 today. And movement vocabulary is keeping pace: Locavore, Fallen Fruit, Eat In, Cage Free.

Naming can be a powerful tool, changing the way we see — and act. So for three years Douglas Gayeton and Laura Howard-Gayeton traveled the country to explore the words and phrases of the food movement. They met with about 200 of its trailblazers, and their report is the Lexicon of Sustainability.

lexicon of sustainability, food movement, nonprofit


The couple pulls together what they found to create magical “information art” photo collages. I won’t try to describe them here. You simply have to look for yourself. Spend some time scrolling and clicking.

The Lexicon of Sustainability site is itself an activist tool kit, with a lexicon of terms and a kit for a pop-up show so you can bring all this to your own town. And in partnership with PBS, they are putting films online: The story of Egg, Local, and Forage and more.

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