If you have anything to design, and I think you do, you’ll want this book. Tim Brown’s Change by Design is about the power of “Design Thinking.” That’s the methodology used many designers, including IDEO, one of the world’s best design firms. IDEO designed many things for Apple, including their first mouse. And they’ve designed hundreds of other things, from shopping carts to hospital wings.
Design thinking is about more than creating new products and processes, improving the way we do things. Brown, IDEO’s CEO pulls back the curtains to explain why design thinking is needed and how it works. He lays out the techniques. The process combines our intuitive and analytical (we all have both) for a “third way.”
To see the page on this book and Design Thinking and IDEO (and a 60 Minutes interview) click here.
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