Top Nav

Archive | Marketing

Ads that Matter

Bored Panda has collected “40 of the Most Powerful Social Issue Ads That’ll Make You Stop and Think.” See all 40 images here. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. […]

Continue Reading 1

March ADness: The Elite Eight

Singing hamsters, cats and bulldogs that nudge us sign up for Obamacare. A plastic bottle with a big dream. A less than perfect parent on an outing. These are the stars of very short films that encourage us to behave a bit differently. And March ADness 2014 from the Ad Council offers a nice variety […]

Continue Reading 0

Amanda Palmer, Connection

I first came across Amanda Palmer in tweets from Niel Gaiman a couple of years ago. One of my favorite writers, Gaiman is featured in a mind map I did on how connections move across people, media and time. Now Gaiman and Palmer are a couple. In this TED talk by Amanda Palmer—musician, actor and […]

Continue Reading 1

Coke takes on Obesity…. REALLY?

First, a confession/disclosure: I buy from these folks. I’ve got some of their product in my home right now! Now, if you’re trying to tell the customer or donor a story about your product, about your organization, the most important thing is truth. That’s why a new PR campaign—from the folks who drown the world in […]

Continue Reading 1

Name Nonprofits and Programs — How-to

        We named this dog Taz. If you’re moving forward, doing anything at all, sooner or later you’ll have created something needs a name. I’ve helped name nonprofits, programs, campaigns, books—plus pets and two boys. Never alone. Each time you name you really want to get it right; it’s exciting and seldom […]

Continue Reading 0

Occupy George

The Occupy movement has spawned an effective, no-cost vehicle to “circulate” an understanding of how wealth is spread. A simple online printer template, a color printer and a few dollar bills, and Occupy sympathizers have effective guerrilla marketing infographic brochures.

Continue Reading 0