Bored Panda has collected “40 of the Most Powerful Social Issue Ads That’ll Make You Stop and Think.” See all 40 images here. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. […]
Singing hamsters, cats and bulldogs that nudge us sign up for Obamacare. A plastic bottle with a big dream. A less than perfect parent on an outing. These are the stars of very short films that encourage us to behave a bit differently. And March ADness 2014 from the Ad Council offers a nice variety […]
This infographic comes from our friends at Aristotle, a Little Rock-based web services company.
Nonprofit Marketing What do you do when you’ve got a really slamming headache? A few years ago, I read a column in Fast Company by Dan and Chip Heath, Turning Vitamins into Aspirins: Consumers and the Felt Need. “If entrepreneurs want to succeed, as venture capitalists like to say, they’d better be selling […]
I first came across Amanda Palmer in tweets from Niel Gaiman a couple of years ago. One of my favorite writers, Gaiman is featured in a mind map I did on how connections move across people, media and time. Now Gaiman and Palmer are a couple. In this TED talk by Amanda Palmer—musician, actor and […]
Are you monocropping? Does your group get most of its funds from just one source? Need a diverse revenue stream? If so, you may want to meet the Matidzas. In a small South African town, Anna and William Matidza practice integrated farming, and when I visited, I saw that it made a huge difference. On […]
For five years I’ve taught a class on Nonprofit Marketing at the Clinton School of Public Service in Little Rock. And every year, it’s one of the most rewarding things I do—because of the students. Besides their brilliance, they’re motivated to serve and improve their world. In fact, when they come […]
First, a confession/disclosure: I buy from these folks. I’ve got some of their product in my home right now! Now, if you’re trying to tell the customer or donor a story about your product, about your organization, the most important thing is truth. That’s why a new PR campaign—from the folks who drown the world in […]
We named this dog Taz. If you’re moving forward, doing anything at all, sooner or later you’ll have created something needs a name. I’ve helped name nonprofits, programs, campaigns, books—plus pets and two boys. Never alone. Each time you name you really want to get it right; it’s exciting and seldom […]
The Occupy movement has spawned an effective, no-cost vehicle to “circulate” an understanding of how wealth is spread. A simple online printer template, a color printer and a few dollar bills, and Occupy sympathizers have effective guerrilla marketing infographic brochures.