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Archive | Nonprofit How-to

Make your Cause Sticky

      In Made to Stick brothers Chip and Dan Heath tell the story of Art Silverman with the Center for Science in the Public Interest (CSPI), a group that educates the public about nutrition issues. CSPI had discovered through lab testing that because of coconut oil the average bag of popcorn at a […]

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Procott or Boycott?

    By Tom Peterson Around 1969 when I was a teenager living in Corpus Christi, Texas, I helped open the first Chick-fil-A west of the Mississippi River. I worked there several years, occasionally wandering the mall in a chicken suit passing out coupons for free ice cream. (You decide whether I’m bragging or looking […]

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Marcus Borg: Focus on Your Square

Focus on Your Square Liberal theologian Marcus Borg died Wednesday at the age of 72. Here’s what he said that helped me not feel overwhelmed about solving all the world’s problems: Asked how to avoid becoming overwhelmed, theologian Marcus Borg said, “It’s like being part of a quilter’s group. Don’t worry about the entire quilt; just […]

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Micro Gifts & Impulse Giving Online

This post was written by a cool friend and colleague, Dave Patterson, and first appeared on Raise-funds.com. By David Patterson How the Smallest of Gifts Combined with the Impulse to Give Can Yield Real Results Micro-giving is most often thought of as the charitable donation of small increments of money from individual donors to a specific […]

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how to get press invited to your event

How to Get Press to Your Event

    By Hallie Shoffner You have a press conference, commemoration ceremony, community health/job fair, etc. coming up in a few days. You want to get your local TV stations involved. You’ve already got a stellar press release, but how do you get the reporters and cameras to cover the event? 1. Identify the assignment […]

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Ask Fans for Help

Every so often some nonprofit hits the news because of a breakthrough supporter-driven campaign. With the Kony 2012 campaign-turned-phenomenon the organization Invisible Children asked its supporters to bring attention to war criminal Joseph Kony and thus aid in his capture. This summer’s ALS ice bucket challenge became a viral social media phenomenon as it quickly […]

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The Forest Man of India

“I saw something strange, it looked like a forest far in the distance. I began walking toward it. And when I reached it, I couldn’t believe my eyes. I had found a dense forest in the middle of a barren wasteland.” A master of tenacity, Jadav Payeng of India has been planting trees on his […]

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Maggie is Making a Documentary

I just got this email from a former student, Maggie Carroll. She graduated from the Clinton School of Public Service a couple of years ago and has since been busy with public radio and film work. She also wrote a post for Thunderhead Works on Participatory Media. Maggie is trying to bring to light the issue of […]

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