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Archive | Nonprofit How-to

President Obama’s Eulogy for Nelson Mandela

In case you missed it, here is President Obama’s eulogy for Nelson Mandela. You can get the full text here from The Daily Beast, but below are a few excerpts. Thank you, Nelson Mandela! “Mandela understood the ties that bind the human spirit. There is a word in South Africa- Ubuntu – that describes his greatest gift: […]

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How to Write Killer Talking Points

    By Hallie Shoffner You or your colleague has an interview coming up with the local TV or radio station or a short speaking engagement at a press conference. First, congratulations! This is a great way to get your message out there to a lot of people in just 2 – 5 minutes. However, […]

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50 Ways to Build Traffic

Some of us have websites and most of us are connected with an organization that does. And that cause’s site deserves more eyeballs, which can lead to more good things happening. Just as everyone in a nonprofit is a fundraiser, no matter what our job is, we should also all be marketers. So how do […]

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jeff speck walkable

Walkable City

  By Tom Peterson How Walkable is Your Neighborhood? You can actually find out. Simply type in your address or neighborhood at Walk Score. This will measure how close you are to shops, restaurants, schools, grocery stores, public transportation, and so on. Because of work, I currently split my time between small southern cities: Little […]

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The Power of Brand

  By Tom Peterson A story is going around about a rat and hamster relaxing by the backyard pool. The rat asks the hamster, “What gives? We’re about the same, yet the family here loves you. They think you’re cute. They’ve given you a nice home and bring you food every day. Meanwhile, I’m out […]

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Making Digital Content Work

  By Hallie Shoffner Many marketers (nonprofit and otherwise) should and do worry about how to breakthrough the unimaginable amount of “stuff” on the internet.  It is easy to get lost in the tsunami of content.  However, many digital writers can and do ride this wave to success. 1.  Create valuable content that your audience […]

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change by design

Change by Design

    If you have anything to design, and I think you do, you’ll want this book. Tim Brown’s Change by Design is about the power of “Design Thinking.” That’s the methodology used many designers, including IDEO, one of the world’s best design firms. IDEO designed many things for Apple, including their first mouse. And they’ve designed […]

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Mastering though Repetition

By Tom Peterson These next three posts will be on Repetition, a powerful action in three ways. First, as we repeat something, like a sports move or a piano piece, we move toward mastering it. Second, we can accomplish a giant task with frequent small actions toward the goal. Third, repetition creates habits. Nothing like […]

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